As Creative Studio Lead for fashion brand CAMILLA, I develop brand and marketing campaigns, as well as style guides that define the creative aesthetic of the business. The iconic brand is known for its colourful kaftans and strong focus on female empowerment.
Below is one of the campaigns I led—Mother’s Day 2019: A Strong Woman Taught Me. This campaign included designing a lock-up, store decals, swing tags, homepage takeover, gift guide landing page, EDMs, and social content.